Tritonal Leads Neon Dream Dance Music Festival In Las Vegas Area 15 For Memorial Day Weekend

One of the biggest dance parties of Memorial Day weekend in Las Vegas is essentially a day-long music festival, with superstar electronic duo Tritonal headlining, eight other acts on two stages and plenty of traveling artists and art installations to complete the experience.

Plus, it’s not taking place in one of the Strip’s megaclubs.

Neon Dream returns to Area15 after its inaugural event on the same holiday weekend last year, but the lineup has expanded. Tritonal will perform on the main stage at A-Lot with other pop-influenced electronic artists, while the immersive portal space inside will focus on bass and house music. Firebeatz, Haliene, Jack Beats, Casmalia, Speaker Honey, JackEL, Phoenixx and AC Esme are also scheduled.

“A lot of these buyouts are really just stacking the bill for being kind of festival programming,” says Noah Kessler, Area15’s head of entertainment. “With nine artists, there’s just a lot of versatility, a really tasty and highly curated lineup of up-and-coming and rising talent.”

Between special events throughout the venue like Neon Dream, tour stops by headlining DJs at the A-Lot or Portal, and music programming at the Oddwood bar – which Area15 recently took over from the original operator Corner Bar Management – there have been elements of EDM at Area15 almost from the start.

But it’s hard to compare what’s happening at this expansive, ever-changing, experience-driven resort to the nightlife landscape of the neighboring Strip.

“We believe we’re approaching the issue from a unique angle in the market, focusing on thematics and performance with a lot of interactivity,” says Kessler. “It really creates a journey and an adventure for the ticket buyer because it’s not in line with the norm, going to see a model concert. It’s more about creating an experience.

Like the much larger EDC, Neon Dream incorporates robust production elements and visual art, and encourages attendees to come in costume. Kessler estimates that Area15 will schedule nine or ten similar events each year.

“We’re dedicated to connection, for people to step into the space and connect with other people and music, and be taken on an adventure,” he says. “The club is kind of a place where you’re going to be seen, and it can be a bit of an isolating experience in a lot of ways. It’s quite different.

Neon Dream offers general admission tickets as well as VIP options that allow guests access to the A-Lot skydeck and its private bar, as well as a free ride on the Liftoff outdoor lounge attraction.

Area15’s next full party is slated for June 18, a forest fantasy dubbed Secret Garden created in cooperation with theatrical nightlife company House of Leaves. LA house DJ Noizu is making headlines with support from tech-house and disco-oriented artists Cloverdale, Kaysin, Eli Escobar and Las Vegas’ own Crykit, among others.

The Portal and A-Lot also have upcoming shows featuring Booka Shade, The Polish Ambassador, Purity Ring, Paul Oakenfold, Bonobo and Markus Schulz.

NEON DREAM With Tritonal, Firebeatz, Haliene, Speaker Honey and more. May 28, 9 p.m., $30 to $50. Area15, area15.com.

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