Roblox’s latest musical movement is a virtual version of the Electric Daisy Carnival dance festival, featuring over 50 performers

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The Roblox gaming platform is teaming up with electronic music event promoter and producer Insomniac to bring dance music festival Electric Daisy Carnival (EDC) to the Roblox metaverse.

Premiere in a new “persistent experience” dedicated to dubbed music World Day, EDC Las Vegas 2021 will become the first music festival to take place on Roblox.

As more than 500,000 attendees gather at Las Vegas Motor Speedway this weekend for the real EDC, fans can also join the festival virtually in the Roblox metaverse from October 23-25, with a virtual event before the show aired on October 23-25. October 22.

The World Day space out opens today (October 20).

In partnership with Wonder Works Studio, creators of the Overlook Bay experience, EDC on Roblox will offer five “Party Tents All Night” inspired by this year’s festival theme with more than 50 performers showing their performances on virtual stages.

These artists include Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens and Benny Benassi.

According to Roblox, “in the very first persistent music festival on the platform,” fans will be able to “immerse themselves in the magic of EDC’s festival stages and areas,” such as cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more. .

Performances will begin on Roblox starting at 4:00 p.m. PT on October 22 in a limited pre-show, with the majority of EDC sets to begin streaming the next day.

The artists themselves will also “jump into the metaverse” via the “server jump” and meet and greet inside the. World Day experience throughout the festival.

“Partnering and creating with a metaverse leader like Roblox is an exciting opportunity for Insomniac. “

Pasquale Rotella, Insomniac

Pasquale Rotella, Founder and CEO of Insomniac, said: “Partnering and creating with a metaverse leader like Roblox is an exciting opportunity for Insomniac.

“Bringing people together from all over the world through art and experience is a goal that we are always working hard to achieve, and with Roblox we are able to extend it to the digital world.

“This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bring our vision to life digitally and unlock the wonders and magic of EDC for anyone of any age, no matter where they are. As we say at EDC, “Everyone is welcome here”. ”

“We are excited to deliver more amazing permanent music worlds like this in the coming months as we continue to help the music industry engage with our global audiences in new and unprecedented ways.”

Jon Vlassopulos, Roblox

Jon Vlassopulos, Vice President and Global Head of Music for Roblox, said: “Roblox continues to be a leader in bringing innovative and immersive music experiences to the Metaverse, and we are thrilled to partner with Insomniac who are the first to create a virtual persistent festival world on the platform where they are. will host EDC this week, one of the biggest music festivals in the world.

“We are excited to deliver more amazing permanent music worlds like this in the coming months as we continue to help the music industry engage with our global audiences in new and unprecedented ways.”

“When Insomniac approached us to bring their music festivals to the Metaverse, we couldn’t have been more thrilled. “

Zachary Letter, Wonder Works Studio

Zachary Letter, CEO of Wonder Works Studio, said, “When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled.

“With the launch of the World Day experience, we took our Roblox expertise in creating creative worlds and game mechanics and combined it with Insomniac’s imaginative vision to create the # 1 spot on Roblox for dance music fans. to attend every day! “Music trade around the world


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