Gamasutra – Press Releases – October GameRefinery Bulletin: Roblox Hosts Virtual Dance Festival, and TikTok Trend is Soaring Retro Bowl to Top Download Charts


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

GameRefinery by Vungle has released its latest analysis of the major mobile gaming markets in the United States, China and Japan for October 2021.

This month has brought major changes to several titles with deadly Halloween events. League of Legends: Wild Right introduced guilds, and the arrival of Hearthstone’s new Mercenaries mode brought RPG-like elements to the game.

Other highlights include:

  • Roblox hosted the Insomniac World Party event, a virtual equivalent of Electric Daisy Carnival (the world’s largest dance music festival) and featured over 50 performers. Downloads and revenue continued to climb over the four days of World Party before ending at the end.
  • Thanks to TikTok’s viral trends and savvy influencer marketing, the retro-style American football game Retro Bowl has skyrocketed to the top of the download rankings with over 100,000 downloads, and videos mentioning the “retro bowl. On the social platform have been viewed over 7 billion times. .
  • Cookie Run: Kingdom is breaking it again this month. Halloween updates, which include a new gacha skin system, saw their daily earnings double. Daily downloads also doubled and continued to climb until the end of the month.
  • In China, Digimon New Century was released and had, as you might expect, been a huge hit with Chinese gamers. This free-to-play RPG has made it to the top 10 of the highest-grossing charts.

Read the full Analyst Bulletin for more information and data on the GameRefinery by Vungle website: Analyst Bulletin – October 2021

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About Vungle’s GameRefinery
GameRefinery by Vungle is the leading feature-level data provider in the mobile gaming market, with an ever-growing database spanning hundreds of thousands of games. GameRefinery customers include leading mobile game companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors and publishers delve deeper into the building blocks of mobile games to uncover the drivers of success, understand why games succeed and how to get there. from pre-production to LiveOps.

Press kit: Press kit

Media contact:
Amy Ballantyne
[email protected]

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