Elektrohorse pleads for unity through country music | Characteristics
In an age where issues of diversity and inclusion are discussed more than ever before, the songwriter, DJ, singer and producer known as Elektrohorse crosses idiomatic boundaries. While the South Side of Chicago was his original stomping ground, in recent years he has become a prolific contributor to the Nashville country scene. His captivating singles and delightful videos – featuring him in his luminous Deadmau5-style mascot horse head, without which he never appears in public – have become fan favorites on a variety of online and live platforms.
Elektrohorse’s experience (which includes work long before he donned the horse’s head) includes collaborations with renowned artists such as will.i.am, Cowboy Troy, and Timbaland, but he’s now making breakthroughs by itself. He is the primary practitioner of a hybrid sound which he calls CDM – country dance music. The style harmoniously merges country instrumentation with funk, hip-hop and electronic dance beats – a combination that has fueled traditional country hits for years. It is high level entertainment, the main purpose of which seems to be pure pleasure. Yet despite the fun and frolics of his songs and videos, Elektrohorse has a serious side.
“I really see music as a way to bring people together, to be a source of unity,” Elektrohorse told the Scene. “When I came to Nashville, I found the right atmosphere of cooperation and musical interest, and it turned out to be the right choice.”
He cites as one of his main goals his desire to become the first black DJ known to warm up crowds at country music festivals and awards shows. And there’s no reason he couldn’t dominate there: His material features somewhat edgy vocal and visual flair, humorous storylines, and a wacky, unpredictable quality. His work is also ideal for platforms like TikTok, as it encourages audiences to participate and give their own touch to the debates.
He also has a knack for making even serious discussions fun. His single âSTOMP,â which is an acronym for âStart Teaching Others More Positivity,â is a catchy tune that calls for racial justice and social change. It is squarely focused on inclusion and bringing people together. The track includes elements of string orchestral music and electronic dance music in such a way that you can’t tell where one influence ends and the other begins – helping to trace the strands of black creativity that are essential to country music as well as many others. traditions. Elektrohorse worked on the track with Chicago soul singer Floyd Holloway, son of great disco-era singer Loleatta Holloway, as well as Nashville country singer Greg Pratt and South Carolina rapper Terell Skreetzz. Later, Kristyn Regen of New York’s Line ‘Em Up line dance team choreographed the Elektro Stomp, a line dance adapted to the song.
2021 has been a busy year, during which Elektrohorse released a series of dynamic singles. In February, there was âSuga ‘n Spiceâ with country singer and filmmaker Duke Hanson. In the play, the couple have a stomachache in a puzzled way about conflicts with their loved ones, reminiscent of Conway and Loretta’s classic “You Are The Reason Our Kids Are Ugly.” This was followed in July by âRide Like a Horse,â an inspired mix of folk presentation, club-ready beats and swashbuckling humor similar to what propelled Lil Nas X’s âOld Town Roadâ and â The Git Up âby Blanco Brown in the stratosphere. .
Elektrohorse’s latest single is equally enjoyable and has even more potential to bring it viral success. âIt’s a Ho Down,â released in August, is a collaboration with Big Mucci, a rapper and dancer from Cleveland, Ohio. In the 1990s, Mucci’s now-defunct team, 71 North, started an enduring regional line dance craze called The Cleveland Shuffle. It should be noted that while line dancing is extremely popular on the country scene, its roots lie in disco and other predominantly urban styles of music.
In the video for the song, Elektrohorse and Big Mucci visit a farm on a lazy afternoon. Big Mucci calls out the dance moves that Elektrohorse, decked out in her airbrushed overalls, demonstrates. And before you know it, everyone is dancing – a proper demonstration of Elektrohorse ethics.
Year in music 2020: the year in country