“By Artists for Artists”: LoudKult Emerges as Dance Music Tastemaker – EDM.com

Formed by two musicians, LoudKult knows a thing or two about how to treat electronic music artists.

Founded in 2018 by Lucas Estrada and Alexander Almqvist, LoudKult is a Swedish brand that seeks to shake things up for artists jaded by the current big label structure. As music producers themselves, Almqvist and Estrada have worked to build a brand rooted in the clarity and transparency of its roster while providing them with a hub for artist development.

Fast forward to 2022, when LoudKult became a bona fide tastemaker with over four million followers on its playlists. The “artist-friendly” label harnesses quite an influence in terms of music discovery, helping millions of people find new music in electronic, ambient, lo-fi dance music and many other genres. LoudKult uses these playlists to push their artists’ music, essentially using them as launching pads to eventually build their respective brands.

One of LoudKult’s most popular playlists is “Workout Beats”, dedicated to heart-pounding bangers for the gym. They also own and operate a wildly popular playlist of the latest hits from TikTok, updating it regularly for those who want to stream the music they hear on the platform’s short-form videos. This playlist currently contains over 200 songs and has 1.6 million likes on Spotify.

LoudKult’s offices are in Stockholm with a diverse team of employees with 7 women and 6 men, and its founders are now looking to expand with an office in Los Angeles. And as they grow, they look for new talent to develop under their mantra “For artists, by artists”.

“LoudKult has been a real game-changer for me and the team,” said Michel Fannoun, CEO of RHR Music Group, which licenses LoudKult music. “Right from the start, Lucas began connecting us to a talented group of producers and artists around the world and we ended up with over 40 million streams and over 30 releases. sure one of the best labels in the world because of the strength of the team and the family spirit. LoudKult is truly a label created by artists for artists and it shows in the way they work with their artists, and the value they bring in the form of an opportunity for musicians to develop their craft.”

One of the label’s successes is rooted in the growth of Blinded Hearts, a German dance music producer. One of the first artists to sign with LoudKult, he went from 100,000 monthly listeners on Spotify to over a million in a short time, eventually amassing north of 90 million.

The Loudkult and Blinded Hearts team.

“Contact with A&R, managers, or artists often doesn’t last long in a fast-paced industry like music,” Blinded Hearts said. “But with LoudKult and Blinded Hearts, it is and was different. We’re separated by exactly 1,314.50 miles, but at the end of the day, LoudKult is like family to me. Basically, we do everything together. We let’s challenge, celebrate, encourage and help each other.”

You can connect with LoudKult and find out more about the label’s work via the links below.


Facebook: facebook.com/LoudKultMusic
Instagram: instagram.com/loudkult
Twitter: twitter.com/loudkult
Website: loudkult.com
Spotify: spoti.fi/3uycBAr

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